MCCANN COMMUNICATIONS
OUR WORK
WEBSITE DEVELOPMENT
Developed numerous websites including:
MEDIA OUTREACH
Interfaith Partners for the Chesapeake sponsored a "toxic tour" of East Baltimore, focusing on some of Baltimore’s most marginalized communities and the toxic environmental hazards located in those communities. We publicized the tour to local media, resulting in this video segment from Chesapeake Bay Magazine.
OP-EDS & EARNED MEDIA
I worked with Compassion & Choices to pass compassionate end of life legislation. The campaign consisted of op-eds in several states, and generating media coverage of hearings and press conferences. “Proposed right-to-die bill would offer terminally ill Iowans 'peaceful death',“ KCCI (Des Moines), Feb. 11, 2020.
Time to Make Your End-of-Life Options Clearer, Albequerque Journal.
Let’s cut needless red tape for dying Californians,Op-Ed, The Union (Calif.).
Scared of Suffering, But Not Death, The Gazette (Iowa), Op-Ed.
TWITTER CAMPAIGN
Community Development Network of Maryland needed help publicizing a series of events for Community Development Week. We researched hashtags and key accounts to tag. The campaign reached more than 9,000 accounts and achieved 20,000 impressions in just one week.
DIGITAL FUNDRAISING
Biotechnical Institute of Maryland needed help with its year-end and Giving Day fundraising. We created an email campaign, using a custom-designed email template. The campaign raised more than $15,000.
